The #1 No Fail Social Media Strategy You May Be Missing

The phone is ringing, emails are pinging, deadlines are looming and that stack of paperwork on your desk isn’t getting any smaller!  Are there really only 24 hours in a day? Some days it’s easy to wonder how anyone manages to get anything done!

What I’ve described above has become a way of life for many business owners. The stress of trying to check off the To Do list and get it all done can quickly get overwhelming.  Combine the normal stresses of business with the constantly changing social media environment and it’s no wonder you see so many abandoned Twitter accounts and Facebook pages!  Is yours one of them?

So, what makes the difference? Why do some people do so well with social media when others seem to constantly struggle?  The answer is simple.  Successful social media users across all industries understand the one technique that is essential to success.  You must get out there and be social every day, meet new people and have actual conversations.  You must build relationships!

Relationships bring more than just enjoyable conversations.  They bring visibility, referrals and unlimited opportunities of many kinds.  It’s not enough to be broadcasting your message to the masses on a regular basis.  You’ve got to listen and you’ve got to respond.  Any successful business owner will tell you just how important partnerships are to the success of your business.  They are equally important to the success of your social media strategy.

And how do you build relationships?  By having conversations!!  Do you love working with people who only talk about themselves? Of course not!!   Now take a look at your social media sites.  Are you having conversations or are you only broadcasting your information?  Now, some of you may be saying, “Oh, I share other people’s content!” That’s great! But do you have conversations with anyone? Do you ever just reach out and say “Hi, @Janice_Clark ! Thanks for sharing such great content! I really appreciate you!”  Of course you’ll want to substitute the username of someone you’d like to meet here!  :)  When was the last time you did that? When was the last time you logged into Twitter and/or Facebook  with the intention of meeting someone new?

What’s that you’re saying?  You don’t have time for this type of behavior?  You don’t have time to meet potential new clients? You don’t have time to build potential new partnerships and get referrals? You don’t have time to meet your target market?

Zig Ziglar once said, “Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”

You now know the secret.  And it’s guaranteed to increase your chances of success regardless of your industry.  Now are you willing to commit? Get out there today and make a difference for yourself and your business! Introduce yourself to someone new! Say hello and see where it takes you!