When Social Networking Isn’t Working – Do This!
I hear it all the time. People who’ve signed up for networking sites with high hopes. They’ve created a profile and started making connections but they still aren’t seeing any measurable results.
Many people jump into social media because they’ve been told they need to. They have no real strategy in mind, don’t know how to achieve results and in many instances don’t even know what to expect from their efforts. They have no idea how to combine social media with their other marketing efforts and many don’t even know they need to.
I hear over and over that social media doesn’t work but I’m typically hearing it from people who are focusing on all the wrongs things and aren’t consistent in their efforts! If you want to break the pattern and begin adding “0”s to your bottom line then there are two things you absolutely MUST do!
1. STOP
and
2. START
STOP – First of all STOP looking to the social media gurus and trying to do EXACTLY what they do! Their job is to use social media sites and provide you with information on how to use them. That is ALL they do! Keep following them and keep taking advantage of the great information they provide but stop trying to replicate their social media practices. They aren’t trying to learn social media, implement what they’ve learned, bring in new business, take care of current business, etc. all by themselves. They have a team of people helping with their websites, launch strategies, networking implementation plans, customer service, etc. You probably have clients to manage, children to care for, a home to look after, community obligations, etc. in addition to trying to learn all the ins and outs of these networking sites and all the tools that go along with them. And I’m guessing you don’t have a team of people to help you do it all!
STOP trying to use every new tool and every new site. It just isn’t possible.
STOP chasing every new strategy! Choose a few sites that work well for you and then work them very well.
START – Start evaluating whether or not your current strategies are working and if they aren’t then start asking for help! Don’t keep doing the same things every day and expecting different results! Find someone within your network whom you respect. Find someone who is qualified to help you with your social media strategies and implementation. Make sure they are actively taking on clients – just like you. Make sure they have actually produced results in the areas in which you want results (personal and professional). Are you juggling a home and family while managing your business? Then find yourself someone who has done this successfully as well! In short, make sure this person understands your particular situation and has already mastered the areas in which you need assistance. This is the person to model yourself after!
START – Start building your own team of people. Find someone who offers affordable web assistance and will do a good job for you – make the connection even if you don’t need this just yet. Get yourself a mentor/coach who can offer some advice (free or paid). Consider hiring someone to help you brain storm and implement your marketing strategies!
Now you may be thinking that you can’t afford assistance. Or that you are just a one person show and aren’t a candidate for assistance. Keep in mind that assistance comes in many forms. You may need a full service strategy and implementation for your business or you may simply need a bit of advice to get you on the right track to do it yourself.
Whether you have a large corporation or sell Avon in your spare time, a good social media and virtual assistant team is a MUST! They can help you grow your business quickly, efficiently and affordably and they should be able to do it on your terms! The right team should not only add a level of support for you and your business, they should also add an additional way to impact your bottom line and begin increasing your income more quickly!
In just a few weeks I’ll be launching a very special report designed to help business owners understand how to find the right person to help with their business. Unfortunately information overload and confusion still has many businesses still sitting on the sidelines or throwing money away on ineffective techniques and strategies that do more harm than good. “Hiring Out Social Media Tasks: How to Get Help with Social Media Without Losing Control” is a report designed specifically for the business owner who has thought about asking for assistance but doesn’t know where to begin.
If you’d like to be notified when “Hiring Out Social Media Tasks: How to Get Help with Social Media Without Losing Control” comes out in a few weeks click here http://bit.ly/HOSMTAdv and we’ll let you know when it’s ready. You’ll also get a special invitation to a free teleseminar designed to answer your questions and put you in control of your social and professional networking efforts.
Do you want to be notified when “Hiring Out Social Media Tasks: How to Get Help with Social Media Without Losing Control” is ready for download? Click here! http://bit.ly/HOSMTAdv
Got questions? I’d love to hear them! Tell me about your business and ask what type of assistance is right for you! STOP letting doubts get in your way! STOP thinking that a support team is unobtainable! START asking for guidance and START implementing your success strategy today!
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