You Aren't Creating Content And That's Bad for Business

How businesses fail with content

"I don't have anything to share."

"I'm too tired to think of anything."

"I know I should be creating content but... "

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I hear these excuses every day. They are legitimate excuses.  I get it. You're busy. 

You've got a business to run. Who has time to create content?

"I'm just too busy"

"I'm not wearing makeup"

"I need to figure out the technology"

"I haven't done my hair"

"There are too many other things that need my attention."

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Excuses. Good ones.  Still excuses.

The reality is that throughout the day you have moments of brilliance that simply slip away because it's too hard to put it all into a blog post or create a video.

Those moments of brilliance could mean the difference between getting the next sale and losing out to the competition.

Very often it simply feels too hard to organize your thoughts cohesively enough for a blog post or a video, nevermind trying to figure out how to create a podcast!

It's even too hard to find someone to help you with this. Just the steps to hire someone to write a blog post for you can be daunting when you're wearing the 20+ hats of a small business owner. 

Everything depends on you! Who has time to create content?

Whatever your reasoning.... the reality is that  when you don't create great content, your real value is hidden.

We are working in a very crowded market... the distraction market...  and if you can't communicate your value... if you can't differentiate yourself from the competition... if you can't stand out above everyone else... you're going to fail. At the very least, you're going to continue struggling. 

Not matter how many tips or tricks or tools you use, that's the reality.

Content allows you to interact with your target audience and give them insights into your philosophy and style.  It humanizes your brand and offers a "behind the scenes" experience for your reader.

They begin to feel as though they know you and can trust you long before you've actually spoken. Content gives you credibility and when you share it regularly it gives you a level of familiarity with your audience that makes them like and trust you. 

If you're ready to stop struggling and start growing your business, you have to get your value out there. You've got to get in front of people and share your brilliance.

You truly are brilliant. It's time to share it with the world!

Janice

[BEHIND THE SCENES} I use a voice note taking app on my phone. When the idea for this blog post came to me, I quickly picked up my phone, recorded my thoughts and saved them until I could create this blog post. Voxer is another great app I use when I want to send my thoughts to my assistant. I take 30 seconds to share my thoughts with her and she creates a post for me. Easy!

#successtips