Social Media Strategy
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It seems that everywhere you turn these days someone is telling you that you’ve just got to get on Twitter or get a Facebook page if you want to compete. Everyone seems to have the answer and figuring out what to do can get very confusing very quickly.
Regardless of what you may be hearing, social media isn’t the way to close a sale! It isn’t a way to generate leads! And it isn’t a quick/cheap fix for your marketing needs!
Social media marketing is more than just posting sales pitches to Twitter and Facebook. It’s about building relationships and getting to know your market. Also known as relationship marketing or buzz marketing, social media has become a huge part of our every day lives whether you realize it or not.
2/3rds of the world’s population are using social networking sites
Statistics by Nielson Wire show that 2/3rds of the worlds entire population are using social networking sites. So whether you’ve started participating or not, it’s a safe bet that your clients and prospects are already there.
They’re having conversations, they’re asking for answers and they’re talking about you! Wouldn’t you like to hear what they’re saying? Wouldn’t it be great if you could get in on those conversations, find out what they’re looking for and then give it to them? How much more business would you be doing if your clients and prospects felt personally connected to you and honestly believed you had their best interests at heart?
Social media can make that happen for you!
The importance of a good plan
"A good plan is like a road map: it shows the final destination and usually the best way to get there." H. Stanley Judd
Too many businesses these days are signing up for Twitter and Facebook with no clear idea of what their final destination is or how they intend to get there. It seems so easy! Open an account and start posting! Wrong!
Before you start aimlessly posting you need to:
- Understand who your target market is
- Understand their needs
- Have a clear message
- Have a goal
- Know how to measure your success
- Understand the tools available to you to assist in meeting your goals
This is a simplified roadmap to help guide you through the social media maze. It’s a part of the overall plan which will help you to understand your target audience and learn how to effectively communicate with them utilizing tools such as Twitter, Facebook and LinkedIn.
This may seem like a good start and it is! But there’s so much more to a good social media plan than that!
| You Want | Because You Need To | I'll Help You Choose From |
|---|---|---|
| A Social Media Strategy | Use Social Media tools to give valuable information to your networks, make strategic connections, and sign new clients | Social Media "Done for You" customized packages |
| Gain visibility, referrals and build strategic alliances in order to grow your business | Your Social Media landscape | |
| NOT spend hours online doing time consuming activities that do not support your overall marketing and sales strategy | SWOT analysis of your current social media plan | |
| Stay positive and focused in your business knowing you can depend on us | Editorial Guide | |
| Social Media Operations Manual | ||
| ROI guidance | ||
| Action plans | ||
| Checklists | ||
| Results tracking | ||
| Target market and platform research | ||
| Facebook, LinkedIn, Twitter, Google+ and YouTube profile set up | ||
| Networking and community management | ||
| Launch strategies | ||
| Launch implementation |
Ready to get started?
BizMSolutions would love to help you create a personal roadmap for your own success with social media and provide you with the tools necessary to help you engage your target market and to achieve ongoing communication with potential prospects, current clients and industry influencers. Let us help you learn what others are saying about you and direct those conversations to enhance your online reputation.
Contact us today for a free consultation and find out how we can help you get past all the noise and join the conversations.
